23
Years of design leadership
Built across product experience, design systems, branding, and digital commerce.
Design systems / product experience / brand identity
Designing complex products so teams move faster and users feel confident sooner.
Tulasi Rajesh Yarlagadda is a Lead UX/UI Designer with 23 years of experience across B2B SaaS, BI dashboards, ecommerce, FMCG, e-learning, and IoT. He brings systems thinking, strong visual leadership, and front-end awareness to every product decision.
600+ reusable UI components
Theme delivery cut from 3-4 months to 1 week
90% app asset reduction
Commerce builder in about 20 minutes
600+
Components governed
Token-aware UI library that improved reuse, speed, and theme consistency.
90%
Asset footprint reduced
Optimized desktop UX architecture from about 18 MB to about 3 MB.
0-1
And 1-N scaling mindset
Equally comfortable launching new systems and maturing existing product ecosystems.
Why hire him
A strong fit when the role needs both leadership and delivery depth.
The portfolio is intentionally built around recruiter questions: what he does best, the scale he has handled, and the proof points that make him a credible hire for Design Lead, Head of UX, or senior product design leadership roles.
Systems mindset
Builds design foundations that reduce chaos.
From component governance to design tokens and reusable frameworks, he creates structure that improves speed without sacrificing quality.
Product clarity
Makes complex journeys easier to understand.
BI dashboards, enterprise workflows, e-learning journeys, and ecommerce flows become easier to learn, use, and scale.
Brand and execution
Brings product, brand, and delivery into one story.
He aligns visual identity, interaction systems, and stakeholder collaboration so the product feels differentiated and teams can execute it consistently.
Leadership signal
From design language to delivery rituals, he builds systems that keep growing after launch.
Recent work includes BI dashboard UX, data visualization, dev-ready handoff systems, brand-led experience frameworks, and mentoring practices that raise quality across the team.
Design reviews and governance
Cross-functional handoff assets
Mentoring and quality bar raising
Domain exposure
Experience that travels well across industries.
Tulasi Rajesh has worked across digital commerce, online food delivery, enterprise utilities, field operations, FMCG packaging, e-learning, and embedded product branding.
- B2B SaaS
- BI dashboards
- Ecommerce UX
- Digital commerce
- Online food delivery
- Enterprise platforms
- Field operations
- FMCG branding
- Packaging systems
- E-learning portals
- Embedded and IoT branding
- Mobile and desktop UX
- Accessibility and WCAG
- AI-driven UX
Navigate the portfolio
Explore the story page by page.
Each page is structured to answer a different hiring question: who he is, where he has worked, the impact he has created, and how to connect.
About
Profile, strengths, and design philosophy.
See the summary, competencies, tools, education, and the value he brings to design organizations.
Open About pageExperience
A 23-year timeline with leadership context.
Review the companies, roles, and responsibilities that shaped his product, brand, and systems expertise.
Open Experience pageImpact
Proof points recruiters can use immediately.
Focused examples show how he improved speed, system quality, performance, and product usability.
Open Impact pageContact
Fast paths for hiring conversations.
Reach out through email, phone, LinkedIn, or Behance for leadership, contract, or strategic design opportunities.
Open Contact page