Experience timeline

A career that grew from web design craft into product and systems leadership.

The journey spans seven major roles in Hyderabad, with increasing responsibility across enterprise UX, design systems, ecommerce, brand identity, performance optimization, and cross-functional leadership.

Career at a glance

Current role: UX/UI Architect at DWP Global Corp
Leadership in product, systems, and brand environments
Strong overlap between strategy and execution

May 2021 - Present / Hyderabad

UX/UI Architect (Lead UX Designer) - DWP Global Corp

Led UX/UI architecture strategy across B2B SaaS and BI products using Figma and component-driven design systems.
Built and maintained a 600+ state and component UI library with design tokens and Atomic Design principles.
Drove brand and experience systems covering logo, visual identity, design language, internal branding, and web presence.
Simplified BI dashboard workflows for non-technical users across web and mobile using usability testing and iterative research.
Optimized the ConnectMe desktop application from about 18 MB to about 3 MB through asset and UI architecture redesign.
Established design review rituals, documentation standards, handoff assets, and mentoring practices.

May 2014 - 2021 / Hyderabad

Operations / Creative Director - Musings Studios

Directed UX-driven branding, ecommerce, and multi-channel digital projects across Retail, FMCG, Jewellery, and Food Delivery clients.
Designed a Shopify-like theme-based ecommerce website builder with reusable HTML and CSS frameworks.
Delivered UX/UI for a large-scale e-learning platform in the banking domain using information architecture and journey mapping.
Managed creative teams of 5 to 12 people and improved delivery workflows, review cycles, and usability practices.
Produced websites, SEO-aligned landing pages, email campaigns, OOH assets, and internal brand rollouts.

2011 - 2014 / Hyderabad

Creative Head / Senior UX Designer - Qualex Consulting Inc. / Sankhya Infotech Ltd.

Led UX strategy and creative direction for enterprise applications and digital platforms.
Built end-to-end brand identity systems for semiconductor and IoT products, including packaging and digital assets.
Defined information architecture and interaction design for field operations and utility applications.

2009 - 2011 / Hyderabad

Creative Manager - Redpine Signals Inc.

Managed UI/UX and creative output for product interfaces and marketing assets.
Created brand guidelines and design systems for hardware and software products.

2008 - 2009 / Hyderabad

Team Lead - Web/UI - eReasoning

Led web and UI design initiatives, team coordination, and end-to-end execution for enterprise web platforms.

2005 - 2007 / Hyderabad

Senior Web/UI Designer - Exaband

Designed responsive web interfaces, visual assets, interactive layouts, and HTML/CSS front-end prototypes.

2002 - 2005 / Hyderabad

Web Designer - Smart IMS

Delivered website layouts, graphic design, and UI assets for early product and brand development work.

Career pattern

Consistent growth toward broader ownership.

The path moves from hands-on interface creation into enterprise UX leadership, brand system ownership, design operations, and reusable product frameworks.

What stands out

Not limited to one industry or one layer of design.

The experience includes B2B, B2C, digital commerce, dashboards, e-learning, FMCG, IoT, and desktop-to-mobile environments.