Scale
End-to-end experience across B2B and B2C.
Product design, design systems, brand identity, and digital commerce all sit inside the same leadership toolkit.
About the designer
A design leader who connects product systems, brand systems, and business outcomes.
Tulasi Rajesh Yarlagadda has spent 23 years solving UX problems at multiple levels: interface, workflow, visual identity, design operations, and organization-wide consistency. The through-line is clear thinking that turns complexity into scalable experience.
Current focus
- Design Lead and Head of UX roles
- Design systems leadership
- Enterprise and B2B product UX
- Brand-led product modernization
AI driven UX/UI
- AI-assisted design processes
- Generative design tools
- AI-powered prototyping
- AI-enhanced user research
Profile summary
What defines his work.
Systems
Strong at reusable frameworks and governance.
Built a 600+ component library with design tokens and Atomic Design principles to speed delivery and improve consistency.
Execution
Comfortable with product, brand, and front-end conversations.
Bridges design intent with dev handoff, stakeholder buy-in, performance thinking, and accessible interaction design.
Core competencies
Capabilities that make him valuable beyond visual design.
His resume shows depth in systems design, strategy, research, and team collaboration. These are the skills that help products mature, not just launch.
- UX strategy and architecture
- Design systems and tokens
- Information architecture
- Interaction design
- Wireframing and prototyping
- Usability testing
- User research
- AI-driven UX/UI
- Brand identity and guidelines
- Visual identity systems
- FMCG and packaging design
- Ecommerce UX optimization
- Enterprise and SaaS UX
- BI and data dashboard UX
- Mobile and desktop app design
- Design leadership and mentorship
- Cross-functional collaboration
- Accessibility and WCAG
- Design operations and governance
- Journey mapping
Technical toolkit
Tools, testing, and front-end fluency.
Design and prototyping
Figma, Adobe XD, Sketch, InVision, Framer, Principle, Zeplin, Marvel
Adobe creative suite
Illustrator, Photoshop, InDesign, After Effects, Premiere Pro, Lightroom
Research and validation
Hotjar, Maze, UserTesting, Optimal Workshop, Miro, Mural
Collaboration and handoff
Storybook, Jira, Confluence, Notion, Slack, Trello
Front-end awareness
HTML5, CSS3, responsive design, design tokens, Atomic Design principles
Working style
Usability-led, systems-driven, visually disciplined, and comfortable partnering with Product, Engineering, and Marketing.
Education
Formal foundation
- B.Sc. Computers - JRNRV University
- Intermediate (MPC) - Board of Intermediate Education, AP
Languages
Communication range
- English - Professional
- Telugu - Native
- Hindi - Conversational